Social & Digital · Transportation + Environmental Stewardship · 2026
Organization represented: Independent public-sector concept inspired by NCDOT Litter Sweep
Small Actions. Cleaner Roads. | 90-Day Social Media Campaign
A 90-day public-awareness campaign concept that connects roadside litter education, volunteer participation, and community recognition through a cohesive content strategy, social creative, and editorial calendar. Independently developed; not an NCDOT campaign.
Concept project created by Harbor Creative to demonstrate our approach and capabilities. This work was not commissioned by the organization represented.
Featured Project Resource
Campaign strategy and creative toolkit
The attached PDF presents the independent 90-day campaign strategy and creative direction. The separately linked spreadsheet contains the editorial content calendar; published social graphic concepts appear in the image gallery. These are portfolio concepts, not official NCDOT communications.
View Full ProjectThe brief
Public-awareness campaigns succeed when people understand not only the issue, but also the small action they can take next. Inspired by North Carolina's roadside litter-prevention and cleanup efforts, Harbor Creative designed an independent 90-day campaign concept that connects awareness, volunteer participation, and community recognition in one practical communications system. The study translates a campaign strategy into a coordinated content calendar, 39 planned post concepts, sample Facebook, Instagram, and LinkedIn messaging, creative direction, social graphics, approval considerations, and a measurement framework. Each stage is intended to move audiences from understanding the problem toward safe and informed involvement. Dates, agency links, and event information are illustrative and would need approval before use. This concept was not commissioned, published, or endorsed by NCDOT, and no real-world campaign outcomes are claimed.
Objective
Develop a practical campaign concept that helps audiences understand the issue, identify safe ways to take part, and see how individual actions contribute to cleaner roads—supported by repeatable content and an accountable publishing framework.
The approach
Harbor Creative organized the campaign around a purposeful progression: build awareness, make participation easier to understand, and recognize the people and partners sustaining the effort. Recurring editorial themes connect public education, volunteer readiness, safety, and community impact, with content tailored to Facebook, Instagram, and LinkedIn. The concept also includes a publishing cadence and measurement framework; recommended times and sample content remain illustrative rather than proven performance results.
Concept scope
The scope below describes the concept. Published files and artwork, where available, are shown separately above.
- 0190-Day Social Media Strategy
- 0230-Slide Campaign Presentation
- 0390-Day Editorial Content Calendar
- 0439 Scheduled Post Concepts
- 05Facebook Caption Recommendations
- 06Instagram Caption Recommendations
- 07LinkedIn Caption Recommendations
- 088 Social Media Graphic Concepts
- 09Platform Cadence and Suggested Posting Times
- 10Audience and Content Pillar Framework
- 11Volunteer Recruitment Messaging
- 12Public Education and Safety Messaging
- 13Community Partner Engagement Plan
- 14Creative Direction and Visual System
- 15Content Approval Workflow
- 16Measurement and KPI Framework
- 17Campaign Reporting Recommendations
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