Work
Real client work alongside clearly labeled concepts. Each project shows how strategy, writing, design and practical systems come together for the people who will use them.
How to read this work
Concept projects are independent explorations by Harbor Creative. They were not commissioned by any organization named or represented, and they do not claim outcomes. Oakside is a founder-owned venture with completed brand and website work; it is not an unrelated external client engagement.
01 · Brand & Campaign · Municipal Government
Concept project — not commissioned by the organization represented
An independent municipal identity concept for Wendell, North Carolina, exploring how logo design, typography, color, voice, and everyday civic applications could work together as a recognizable, community-centered brand system.
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02 · Social & Digital · Transportation + Environmental Stewardship
Concept project — not commissioned by the organization represented
A 90-day public-awareness campaign concept that connects roadside litter education, volunteer participation, and community recognition through a cohesive content strategy, social creative, and editorial calendar. Independently developed; not an NCDOT campaign.
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03 · Events
Concept project — not commissioned by the organization represented
An independent conference-planning concept that follows the attendee journey from registration to closing remarks, connecting event identity, hospitality, venue operations, production, safety, and measurement into one coherent experience.
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04 · Reports & Publications · CDD
The Spring 2026 Willow Creek Community Journal brings together resident communications and seasonal lifestyle editorial—from container gardening and porch styling to landscape care and water-wise ideas—in an approachable, visually cohesive publication.
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05 · Brand & Campaign
Founder-owned venture / real brand project
A unified brand and digital foundation for Oakside Property Services, with distinct messaging and website pathways for commercial landscape management and short-term rental services. Real work for a venture owned by Harbor Creative’s founder.
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06 · Brand & Campaign · Municipal placemaking / streetscape branding / wayfinding / signage
Concept project — not commissioned by the organization represented
“Meet Me on Salem” imagines a cohesive, welcoming identity for downtown Apex, extending a distinctive streetscape message from banners and wayfinding to market and storefront graphics. An independent Harbor Creative concept, not an approved municipal project.
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07 · Wayfinding & Environmental Graphic Design · Municipal Parks & Recreation
Concept project — not commissioned by the organization represented
A visitor-first wayfinding concept for Raleigh’s Dix Park, bringing maps, sign families, accessibility considerations, and interpretive storytelling into a unified experience. Inspired by a public RFQ but independently developed, not commissioned or approved by the City.
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08 · Reports & Publications · Parks + Recreation
Concept project — not commissioned by the organization represented
A fresh editorial direction for a 45-page seasonal parks and recreation guide, developed through seven sample pages that bring programs, places, and community activities into a clearer, more inviting reading experience. An independent concept, not a completed guide.
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